Blog
Notes on web design and development. Mostly about what happens to a site after it launches, what things actually cost, and the questions worth asking before you hire anyone.
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Why your social media is not getting local customers
Generic graphic flyers and festival greetings do not bring enquiries to a local business. Learn how to publish proof of work that converts.
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How to fix meta tags on single page apps
Single page apps often serve identical meta tags across every URL. Here is why search crawlers ignore client-side tags and how to fix initial metadata.
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When to define design tokens in web development
Locking design tokens too early causes CSS clutter and custom overrides. Here is when to freeze spacing scales and typography in your build.
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Ecommerce website development cost in India
What an ecommerce website actually costs in India: ₹35,000 to ₹95,000 for most builds, and the four things that decide where you land in that range.
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When to use container queries instead of media queries
Learn why viewport media queries break UI components in sidebars and how CSS container queries create modular, self-contained layouts.
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How long a website takes to build
Most studios quote four to eight weeks and most projects run longer. Here is what the calendar is actually spent on, and what makes it slip.
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Why brand guidelines fail and what to build instead
Most PDF brand manuals fail because they document fixed templates instead of adaptable rules. Here is how to build a visual system that scales.
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How to test a brand identity redesign before approval
Learn how to test a new brand identity redesign across screens, contrast ratios, and components before signing off final guidelines.
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How to brief a logo designer
Most logo projects go wrong in the brief, not the design. What to write down before anyone opens a design tool.
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Do you need a website, or just an Instagram page?
For some businesses a website is genuinely optional. Here is how to tell which one you are, without a studio deciding it for you.
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What a website actually costs in Kolkata
Prices range from a few thousand rupees to several lakh for work that looks similar from outside. Here is what actually moves the number.
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What to check before you sign off a website
A checklist for the handover meeting. Most of it takes minutes, and each item is expensive to fix once the invoice is paid.
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Why websites get worse after launch
Most sites are at their best on the day they go live. The decay that follows is predictable, and most of it is decided before handover.
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Why your website is slow
Slow sites are usually slow for a small number of findable reasons. Most of them are images.
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